Thursday, 12 September 2013

Raveena Tandon launches new PETA campaign

Just after adopting two dogs who were found struggling in the recent monsoon rains, Raveena Tandon Thadani has teamed up with People for the Ethical Treatment of Animals (PETA) India for a brand-new ad campaign that encourages everyone to follow her example. The campaign was launched jointly by Raveena with Sitaram Kunte, IAS, Municipal Commissioner, Municipal Corporation of Greater Mumbai. In the ad, Raveena appears with her beloved dogs Chotu, a "community dog" whom she brought home off the street, and Cuddles, who was adopted from an animal shelter, next to the words, "Puppy Love. Adopt, Don't Buy!"

Raveena also sat down for a video interview with PETA in which she explains why she was inspired to adopt all five of the dogs with whom she shares her life. "I would rather help an animal in distress rather than just go and buy another dog", she says. "These dogs, these animals deserve a chance and they need our help, they need our love, they need our compassion."